Sep 182014
 
Beginning Social Media 101: Here’s an overview: Do you have accounts on Facebook and twitter, and wonder what all the fuss is about? It seems a big time waster to you, but since everyone is talking about Social Media, how can they all be wrong? They can’t all be wrong. And the statistics can’t be wrong either. To quote statistics from Socialnomics, 1 out of 8 couple who married last year met through some form of Social Media. 96% of Generation Y are on at least one social network. Facebook added 100n million users in less than 9 months. Even more shocking, if Facebook were a country, Read more [...]
Apr 142014
 
From larger images and larger tweet size, to new capabilities for tweeting, such as pinning and filtering, there are changes coming in Twitter you need to be aware of. They are laid out well, here, thanks to the folks at SocialMediaHat.com "These days, it's all about the Big Images. "Following in the footsteps of Google+ and the other networks, Twitter has overhauled your profile page to use a much larger header image (cover photo), as well as a larger profile image. These changes reflect the current trends in social media with users wanting to express themselves with larger and larger Read more [...]
Feb 242014
 
How we interact on Social Media changes constantly, and what is acceptable behavior seemed to be morphing as well.  You don't want to push too hard, post too much, look spammy or self-promoting... I tell my clients to err on the side of "less is more" but you need to be visible.  But how do you find the right middle ground? Here is a very good article on behaviors to avoid in the world of Social Media: Thanks to Smart Blog on Social Media: Q&A:  Here is an excerpt:   "I was happily surprised that all the things that were annoying me about social media were annoying other Read more [...]
Jan 132014
 
Wondering about Twitter's favorite button? Using it willy-nilly and hoping it might get you noticed, and aid your business in some way? There is a very helpful article here, all about the Favorite Button, from Media Bistro (they so often do provide useful info!)  Check it out! 5 Ways to Use twitter's Favorite Button "We’ve written before about how to use favorites, but since these little yellow stars pack quite a powerful punch, we’ve rounded up five more ways to use favorites, as recommended by real Twitter power users...." READ MORE       Read more [...]
Jan 022014
 
Nearly 50% of Business Leaders Plan to Increase Budgets for Social Media for 2014              I'm not surprised. A recent survey from StrongView, a marketing solutions provider, showed almost half (46%) of business leaders surveyed plan to increase their spending on social media this year.  It has been moving in this direction steadily over the last 10 years – when was the last time you used a real Yellow Pages? Exactly.   Read more of this survey, from the recent article in Business Insider.                Read more [...]
Nov 222013
 
I am using (and enjoying) Facebook less and less. I am not alone. Check out this thoughtful article from The New York Times, called "Still on Facebook but Finding Less to Like?" Younger FB members are checking their accounts less often, and of course, they are the adults of the future. Does this mean in ten years or so Facebook may be relegated to the older user? Still a huge market, but definitely a change. Personally, Facebook has become an irritating experience. I have stopped strongly promoting Facebook as a powerful networking and marketing avenue for my new clients, unless they already Read more [...]
Aug 112013
 
Found a very helpful article, from   Small Biz Survival, entitled, "Filtering Twitter: Going from mostly noise to all conversation."  Yes please!  It gives great ideas of using Tweetdeck and Hootsuite and filter settings to reduce the amount of NOISE we all see in Twitter all the time: automatic tweets and thank yous, broadcast announcements, and cross-posts from Facebook.  It can get hard to find the good things from all the weight of STUFF  that pours out every day. Check it out! Small Biz Survival       Read more [...]
Dec 212012
 
I found a great article that really resonated with me about Twitter, and how to use it.  The author captured so much of how I feel about it, and offers really good suggestions. He explains the way to use lists, to clean up your twitter feed and make the whole thing more manageable. Have fun!   Many thanks to brasstackthinking.com for this helpful post: Here is a little piece - go read the whole thing - it is really good: Lists Are The Solution You don’t have to follow someone to see their posts. Most people don’t realize this. You can put them on a list and see their Read more [...]
Sep 122012
 
Language has changed slowly, constantly, over the generations. But suddenly, in the present day, language is changing at an astounding rate. Thanks to social media. IMHO, LMAO, ttyl... will these make the dictionary? lol Check out this interesting article from MarketingProfs.com Technology is changing the way we communicate. From 140-character Twitter limits to an ever-expanding list of text messaging acronyms, technology is clearly having an impact on language and the words we use to relate to one another. Read more: http://www.marketingprofs.com/articles/2012/8889/how-social-media-is-changing-the-english-language-and-why-it-matters-to-marketers#ixzz26Gta6MdO Google Read more [...]
Mar 292012
 
There is a nice new tool for scheduling and organizing social media efforts: An odd name, "ifttt" but strong potential! Check out this article by Social Media Examiner:   Are you looking to simplify management of your social activities? If so, then Ifttt is for you. Don’t be put off by Ifttt’s crazy name. This is one handy tool that you should definitely know about. Ifttt stands for “If this, then that,” which is a very basic way of explaining the site’s whole premise. With very little effort on your part,  Ifttt will connect your online accounts and services to Read more [...]