Feb 242014
 
How we interact on Social Media changes constantly, and what is acceptable behavior seemed to be morphing as well.  You don't want to push too hard, post too much, look spammy or self-promoting... I tell my clients to err on the side of "less is more" but you need to be visible.  But how do you find the right middle ground? Here is a very good article on behaviors to avoid in the world of Social Media: Thanks to Smart Blog on Social Media: Q&A:  Here is an excerpt:   "I was happily surprised that all the things that were annoying me about social media were annoying other Read more [...]
Aug 112013
 
Found a very helpful article, from   Small Biz Survival, entitled, "Filtering Twitter: Going from mostly noise to all conversation."  Yes please!  It gives great ideas of using Tweetdeck and Hootsuite and filter settings to reduce the amount of NOISE we all see in Twitter all the time: automatic tweets and thank yous, broadcast announcements, and cross-posts from Facebook.  It can get hard to find the good things from all the weight of STUFF  that pours out every day. Check it out! Small Biz Survival       Read more [...]
May 152013
 
Clients often want to know how to make heads or tails of Facebook, with all of its changes, and weird little eccentricities. I do not find their support or help sections all that user-friendly. I often conduct "Facebook 101" and "201" with clients on the phone, but for your own self-help, I do suggest you take a look at Mashable's guides to Facebook. Check it out! Mashable's Facebook guides and tutorials "Facebook is the world's leading social network, with over 300 million users and more than 900 employees. But how do you get the most out of it? To answer this question and more, Mashable Read more [...]
Apr 052013
 
Many thanks to The Fusion Agency for this guest blog. They score high marks for graphic design and website development, so check them out. Three Tips on Registering Your Business Name Building a business has never been as easy as it is today. With the help of the internet, businesses have been popping up everywhere online and within physical locations. Because of this, it is more important that ever before to ensure that your businesses name is original and then protect it to keep its originality. Consider these three tips on registering your businesses name. 1) - Selecting a Name It Read more [...]
Mar 032013
 
Many thanks to Scott Heron for this guest post about WordPress themes he recommends. There are literally hundreds, if not thousands of Wp themes out there, so it is sometimes hard to choose the right one for you and your business. Getting advice from a VA or from a WordPress expert like Scott is always a good idea. Thanks, Scott! Wordpress is a tool used for free and open source blogging, with a PHP and MySQL based Content Management System (CSM). It has been rated as the most popular blogging system owing to features like plug-in architecture and a template system. It is known to have been Read more [...]
Feb 192013
 
I get a lot of newsletters in my inbox and have very little time to review them. But this one, by Chris Garrett, really resonated with me... I am regularly advising my clients on the ways to best handle their online business: the writing of blogs and articles and newsletters, their social media interactions, their actual "advertising." Here is a wee bit of the article to get you started, but in fairness, I suggest you hop over to his site to read it all! (That is one of the skills I recommend to my clients for online interaction - be fair, be gracious, send people to OTHER peoples' sites! lol) Thanks Read more [...]
Aug 052012
 
Social Media Tips Social Media Do's 1. Focus on the content - share knowledge • It’s not about you • It’s about what you know 2. Trade useful information for attention • Will your followers look forward to your next communication? • Will they be inspired to share/tweet/comment on this information? 3. Be the expert Social Media Don'ts What NOT to include in your Facebook, Twitter, LinkedIn, etc. updates: • Don’t pitch • Don’t overtly self-promote • Don’t offer incentives to get reviews or sharing • Don’t stray from your areas of business • Don’t Read more [...]
Aug 302011
 
Very interesting new stats: See MarketingProfs.com Small business owners are still lukewarm about social media: 53% say they use social media for business, but only 12% say social marketing is a must for their business, according to a survey from Hiscox. Social media adoption varies by company size, however: 62% of businesses with 50-249 employees use social media for business, compared with 46% of those with 1-9 employees. Below, other findings from the survey of 304 US business owners. Among all surveyed US small business owners (1-249 employees) who use social media for business, Read more [...]
May 172011
 
Facebook's 'like' button is force in e-biz Thanks to Mike Swift, San Jose Mercury News Sunday, May 8, 2011 SAN JOSE, Calif. -- Whether you just bought an airline ticket or a pair of jeans online, chances are an Internet search preceded the transaction. Now Facebook hopes to make its vast web of online social connections another central ingredient in the complicated dance between retailer and consumer. One year after Facebook began distributing its "Like" button to millions of websites -- an average of 10,000 websites a day connect with Facebook -- the Palo Alto social network Read more [...]
Mar 072011
 
Monday February 28, 2011 by David Dorf   For full article, Click here: "Using Facebook to Capture Customers Here is a good article, by David Dorf: Harvard Business Review Using Facebook to Capture Customers A central tenet of retailing is to put stores near customers. Now that 600 million potential customers are on Facebook, retailers are flocking to the site and aggressively experimenting with new communication strategies. Here are five ways they're connecting with customers on Facebook. Promotions For retailers, the key is to treat "fans" differently than other customers Read more [...]