Using Facebook to Capture Customers
Monday, March 7th, 2011
Monday February 28, 2011
by David Dorf For full article, Click here: "Using Facebook to Capture Customers
Here is a good article, by David Dorf: Harvard Business Review
Using Facebook to Capture Customers
A central tenet of retailing is to put stores near customers. Now that 600 million potential customers are on Facebook, retailers are flocking to the site and aggressively experimenting with new communication strategies. Here are five ways they're connecting with customers on Facebook.
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For retailers, the key is to treat "fans" differently than other customers Read more [...]
