Dec 012014
I have watched, sadly, over the years, as Facebook has withdrawn its impartiality with regard to posts. With each subsequent change, Pages' posts are seen less and less by the people who have "liked" them, and therefore might justifiably wish to see news from those Pages! Summed up perfectly in this Wall Street Journal article.  While it makes sense that businesses might be expected to pay for advertising, tiny businesses trying to get started were greatly aided by the grassroots connection of Facebook, years ago. But no longer.  The free years seem to be behind us!    "New Facebook Read more [...]
Sep 182014
Beginning Social Media 101: Here’s an overview: Do you have accounts on Facebook and twitter, and wonder what all the fuss is about? It seems a big time waster to you, but since everyone is talking about Social Media, how can they all be wrong? They can’t all be wrong. And the statistics can’t be wrong either. To quote statistics from Socialnomics, 1 out of 8 couple who married last year met through some form of Social Media. 96% of Generation Y are on at least one social network. Facebook added 100n million users in less than 9 months. Even more shocking, if Facebook were a country, Read more [...]
Aug 012014
Google apologizes Check this out, after three years of people complaining, Google finally reverses its rule that you can only use your REAL name on google and Youtube. Thanks to for this update! 3 Years Later, Google+ Drops Its Dumb Real Name Rule And Apologizes     Read more [...]
Mar 062014
  Here is an interesting take on the whole thing, from The Social Media Hat. I have been telling my clients for some time now that I'm not sure Facebook pays off for business anymore. So have a read of this and see if you agree?     Click here for the Social Media Hat article, "Why You Should Opt Out of Facebook Advertising."           Read more [...]
Feb 242014
How we interact on Social Media changes constantly, and what is acceptable behavior seemed to be morphing as well.  You don't want to push too hard, post too much, look spammy or self-promoting... I tell my clients to err on the side of "less is more" but you need to be visible.  But how do you find the right middle ground? Here is a very good article on behaviors to avoid in the world of Social Media: Thanks to Smart Blog on Social Media: Q&A:  Here is an excerpt:   "I was happily surprised that all the things that were annoying me about social media were annoying other Read more [...]
Jan 132014
Wondering about Twitter's favorite button? Using it willy-nilly and hoping it might get you noticed, and aid your business in some way? There is a very helpful article here, all about the Favorite Button, from Media Bistro (they so often do provide useful info!)  Check it out! 5 Ways to Use twitter's Favorite Button "We’ve written before about how to use favorites, but since these little yellow stars pack quite a powerful punch, we’ve rounded up five more ways to use favorites, as recommended by real Twitter power users...." READ MORE       Read more [...]
Jan 022014
Nearly 50% of Business Leaders Plan to Increase Budgets for Social Media for 2014              I'm not surprised. A recent survey from StrongView, a marketing solutions provider, showed almost half (46%) of business leaders surveyed plan to increase their spending on social media this year.  It has been moving in this direction steadily over the last 10 years – when was the last time you used a real Yellow Pages? Exactly.   Read more of this survey, from the recent article in Business Insider.                Read more [...]
Dec 162013
Aren't hashtags confusing? And used too much they look spammy, in my view. Here is a good article explaining the way to use them. Thanks to the Content Marketing Institute website:   Here is a portion of the article: "If the hashtag possessed the ability to feel, it would surely have an identity crisis. It’s been mistaken for a number sign and a pound sign. It also bears an uncanny resemblance to the sharp sign in music, as well as a Chinese character that describes an ancient system of distributing land. Yes, life for this humble metadata tag would be mighty confusing. As it Read more [...]
 Posted by at 9:09 am
Nov 222013
I am using (and enjoying) Facebook less and less. I am not alone. Check out this thoughtful article from The New York Times, called "Still on Facebook but Finding Less to Like?" Younger FB members are checking their accounts less often, and of course, they are the adults of the future. Does this mean in ten years or so Facebook may be relegated to the older user? Still a huge market, but definitely a change. Personally, Facebook has become an irritating experience. I have stopped strongly promoting Facebook as a powerful networking and marketing avenue for my new clients, unless they already Read more [...]
Aug 272013
This is a very helpful article, from one of my favorite sites,, for those of you who use and love Facebook, and use and love Skype! Check this out: By Amy-Mae Elliott on Did you know that you can connect your Facebook account to Skype? Doing so lets you IM and call your Facebook friends, read your News Feed and even post status updates — all from within the VoIP service.    Click here to go over to Mashable for exact instructions.       Read more [...]